GTM STRATEGIST & OPERATOR
I help technology startups find their positioning, launch into markets and build measurable acquisition systems.
Based in the UK · Working with UK & African startups
ThankUCash
01 / SELECTED WORK
Product launches, acquisition and commercial ownership. Explore the work behind each.
Explore a project1 / 5
stores created
STRATEGY · GROWTH · COMMERCIAL OWNERSHIP
Co-founded a commerce platform, working across product direction, monetisation, acquisition and partnerships.
Building SokoSQ put me on both sides of growth: attracting businesses and understanding what they need, how they adopt the product and what they will pay for.
Looker Studio · Acquisition & product activityMARKET ENTRY · ACQUISITION · ANALYTICS
GTM planning, acquisition tests and connected measurement to help the team prepare for launch.
Connected GA4, Google Tag Manager, Clarity and Looker Studio, tested acquisition channels and documented findings for the team. Conversion attribution remained unresolved at handover.
View original project overviewThe later handover noted a tracking interruption and further work needed on the business data feed and registration attribution.
Acquisition delivery via
FINTECH · VIA ENTERSCALE
new users per month
Paid acquisition strategy, campaign delivery and optimisation through Enterscale.
Managed acquisition for a Flutterwave product through Enterscale, combining paid campaigns, user acquisition strategy and growth optimisation.
PRODUCT LAUNCHES
Taking products to market
Area app and ERP launches, growth marketing and a data intelligence rebrand.
Led go-to-market work for the Area app and Area! ERP, alongside Towntalk’s positioning as a data intelligence company.
Subscription growthSUBSCRIPTION GROWTH
monthly subscription revenue supported
Acquisition campaigns contributing to revenue, alongside funnel and lifecycle optimisation.
Built and optimised acquisition funnels using Google Analytics, Firebase and CleverTap, with work spanning conversion, retention and lifecycle performance.
“The most comforting part is, the plan was very clear from the onset… from day one, I was able to kind of hand everything I needed over to you very, very easily, because it was very clear what I needed to do”
02 / HOW I HELP
Positioning, priorities and a practical launch plan.
For founders preparing to launch or enter a new market.
Audience and market research, positioning, messaging, channel priorities and a practical launch plan.
Campaigns, funnels and measurement that work together.
For teams turning early interest into a repeatable growth process.
Acquisition experiments, campaign execution, funnel improvements and clear measurement of what is working.
Project, fractional and embedded contract support.
For startups that need someone to help make the plan happen.
Scoped projects, fractional GTM support and embedded contract engagements, working alongside your team.
03 / HOW I WORK
Faster research, creative testing and analysis—with decisions grounded in the business and its data.
Audience insight, context and a testable hypothesis.
Messaging and creative shaped for the channel.
Acquisition data, funnels and on-site behaviour.
Refine messaging, prioritise spend and improve journeys.
The tools behind the strategy and execution.
Meta Ads
Google AdsAudience testing and paid campaigns.
GA4
GTM
PostHog
Clarity
Looker StudioFrom the first click to product behaviour.
ChatGPT
Claude
WhatsAppResearch, creative development and nurture flows.
04 / IDEAS & PERSPECTIVES
In print, online and in the room.
YOUR NEXT STAGE
Tell me what you’re building, where growth feels stuck and what you want to achieve. We’ll explore whether a project or ongoing support is the right fit.
Book a call30 minutes · Book through Calendly
