ADAUGO GODSGIFT · GTM STRATEGIST & OPERATOR
I help technology startups sharpen their positioning, launch into markets and build acquisition systems they can measure.
Founder perspective. Hands-on execution.
Based in the UK. Working with UK & African startups.
Connect on LinkedIn ↗Built a business.
Bring that thinking to yours.
As co-founder, I work across positioning, monetisation, acquisition, partnerships and product decisions.
01 / HOW I HELP
For founders preparing to launch or enter a new market.
Audience and market research, positioning, messaging, channel priorities and a practical launch plan.
For teams turning early interest into a repeatable growth process.
Acquisition experiments, campaign execution, funnel improvements and clear measurement of what is working.
For startups that need someone to help make the plan happen.
Scoped projects, fractional GTM support and embedded contract engagements, working alongside your team.
02 / SELECTED WORK
FOUNDER EXPERIENCE / COMMERCE TECHNOLOGY
From a community of business owners to a commerce platform.
Building SokoSQ put me on both sides of growth: attracting businesses to the platform and making decisions about what they need, how they adopt it and what they will pay for.
stores created
My scope: product direction, positioning, monetisation, customer acquisition and partnerships.
Strategy + execution + commercial ownershipCLIENT ENGAGEMENT / NIGERIA MARKET LAUNCH
Building the GTM and measurement foundations for launch.
Market-entry planning, paid acquisition testing and a tracking setup designed to connect acquisition with product activity.
The test identified stronger engagement from push than popunder traffic, alongside attribution gaps and engineering dependencies to resolve before measuring acquisition returns.
WHAT THE WORK COVERED
Delivered foundations and recommendations; conversion attribution remained unresolved at handover.
“The most comforting part is, the plan was very clear from the onset… from day one, I was able to kind of hand everything I needed over to you very, very easily, because it was very clear what I needed to do”
Original project overview. Status note: the handover manual subsequently reported an August tracking interruption; the business data feed and registration attribution required further work.
PRODUCT LAUNCHES / BRAND POSITIONING
Taking Area! to market and sharpening the company’s positioning.
Led go-to-market work for the Area app, launched Area! ERP and worked on Towntalk’s rebrand as a data intelligence company.
Visit Towntalk Solutions ↗SCOPE OF WORK
ACQUISITION / FINTECH · VIA ENTERSCALE
Acquisition delivery through Enterscale growth agency.
Managed acquisition for a Flutterwave product through Enterscale, bringing together paid campaigns, user acquisition strategy and growth optimisation.
new users per month
Paid acquisition management for a Flutterwave product, delivered through Enterscale.
PAID ACQUISITION / SUBSCRIPTION GROWTH
Paid acquisition for a subscription streaming platform.
Led acquisition campaigns across digital channels and built and optimised growth funnels using Google Analytics, Firebase and CleverTap.
The work spanned conversion, retention and user lifecycle performance.
monthly subscription revenue that acquisition campaigns contributed to
Growth Marketer, Paid Channels
03 / IDEAS & PERSPECTIVES
YOUR NEXT STAGE
Tell me what you’re building, where growth feels stuck and what you want to achieve. We’ll explore whether a project or ongoing support is the right fit.
Find a time to talk30 minutes · Book through Calendly