Frame the question
I start with the business goal, audience, constraints and success metrics. Claude and ChatGPT help me synthesise research, challenge assumptions and turn signals into testable hypotheses.
ADAUGO GODSGIFT · GTM STRATEGIST & OPERATOR
A good product
needs a clear
route to market.
I help technology startups sharpen their positioning, launch into markets and build acquisition systems they can measure.
Founder perspective. Hands-on execution.
Book a 30-minute conversation
Based in the UK. Working with UK & African startups.
Connect on LinkedIn ↗Built a business.
Bring that thinking to yours.
12,000+stores created on SokoSQ
As co-founder, I work across positioning, monetisation, acquisition, partnerships and product decisions.
01 / HOW I HELP
Strategy that moves
into execution.
01Find your route to market
For founders preparing to launch or enter a new market.
Audience and market research, positioning, messaging, channel priorities and a practical launch plan.
02Build your acquisition system
For teams turning early interest into a repeatable growth process.
Acquisition experiments, campaign execution, funnel improvements and clear measurement of what is working.
03Bring an operator into the team
For startups that need someone to help make the plan happen.
Scoped projects, fractional GTM support and embedded contract engagements, working alongside your team.
02 / HOW I WORK
AI in the workflow.
Judgement at the centre.
I use AI to move faster across research, creative development, analysis and automation. It helps me explore more options and shorten the feedback loop, while final decisions stay grounded in data, context and human review.
Create and test
I use structured prompts to develop paid creative sets and copy variations, then test them against clear audience, channel and compliance requirements.
Connect the data
I bring together ad-platform data, GA4, PostHog and Microsoft Clarity to compare attribution, build funnels and cohorts, and understand what happens after the click.
Decide and automate
I use the evidence to refine messaging, move budget and improve journeys, including WhatsApp and comment-triggered nurture flows. Claims, compliance and final calls remain human.
Working toolkit: Claude, ChatGPT, PostHog, GA4, Microsoft Clarity, Looker Studio, Meta Ads, Google Ads and WhatsApp automation.
03 / SELECTED WORK
From building a product
to taking it to market.
1 / 5
FOUNDER EXPERIENCE / COMMERCE TECHNOLOGY
SokoSQ
From a community of business owners to a commerce platform.
Building SokoSQ put me on both sides of growth: attracting businesses to the platform and making decisions about what they need, how they adopt it and what they will pay for.
12,000+
stores created
My scope: product direction, positioning, monetisation, customer acquisition and partnerships.
Strategy + execution + commercial ownershipCLIENT ENGAGEMENT / NIGERIA MARKET LAUNCH
Turn By Turn
Building the GTM and measurement foundations for launch.
Market-entry planning, paid acquisition testing and a tracking setup designed to connect acquisition with product activity.
The test identified stronger engagement from push than popunder traffic, alongside attribution gaps and engineering dependencies to resolve before measuring acquisition returns.
WHAT THE WORK COVERED
- Market and audience strategy
- Acquisition and creative experiments
- GA4, GTM, Clarity and Looker Studio
- Findings, documentation and team handover
Delivered foundations and recommendations; conversion attribution remained unresolved at handover.
“The most comforting part is, the plan was very clear from the onset… from day one, I was able to kind of hand everything I needed over to you very, very easily, because it was very clear what I needed to do”
Explore the project overview
Original project overview. Status note: the handover manual subsequently reported an August tracking interruption; the business data feed and registration attribution required further work.
PRODUCT LAUNCHES / BRAND POSITIONING
Towntalk Solutions
Taking Area! to market and sharpening the company’s positioning.
Led go-to-market work for the Area app, launched Area! ERP and worked on Towntalk’s rebrand as a data intelligence company.
Visit Towntalk Solutions ↗SCOPE OF WORK
- Area app market launch
- Area! ERP launch
- Data intelligence brand positioning
- Growth and product marketing
ACQUISITION / FINTECH · VIA ENTERSCALE
Flutterwave
Acquisition delivery through Enterscale growth agency.
Managed acquisition for a Flutterwave product through Enterscale, bringing together paid campaigns, user acquisition strategy and growth optimisation.
10K+
new users per month
Paid acquisition management for a Flutterwave product, delivered through Enterscale.
PAID ACQUISITION / SUBSCRIPTION GROWTH
iROKOtv
Paid acquisition for a subscription streaming platform.
Led acquisition campaigns across digital channels and built and optimised growth funnels using Google Analytics, Firebase and CleverTap.
The work spanned conversion, retention and user lifecycle performance.
$100K+
monthly subscription revenue that acquisition campaigns contributed to
Growth Marketer, Paid Channels
04 / IDEAS & PERSPECTIVES
Thinking in public.
YOUR NEXT STAGE
What are you
taking to market?
Tell me what you’re building, where growth feels stuck and what you want to achieve. We’ll explore whether a project or ongoing support is the right fit.
Find a time to talk30 minutes · Book through Calendly